Director – Tracy Doyle
New York Cinematographer – Dagmar Weaver-Madsen
Chengdu Cinematographer – Cecile Zhang
I then gave myself three additional criteria: to create a series of universal actions that could naturally be performed by two women on opposite ends of the globe, to compile an almost all-female team to execute the project, and to direct each cinematographer to create a diptych of the ritual of dressing, each woman arming themselves with a Cameluxe coat before emerging to face the world. Filmed in March 2021 amid the pandemic, the execution of the campaign was very much an exercise in creative problem-solving.
The result is Portraits of Women.
Helena Suric, Senior Director of Talent for Vogue & Condé Nast, is the subject of our New York story, epitomizing the MaxMara woman: a strong, independent, on-the-go professional making her way through the streets of New York on her way to work. A voice-over provides character context and insight into Helena’s perspective on living, including the importance of writing down our dreams.
Jasmine Xie, CEO of talent agency Nova Universal, is the subject of our China story. As seen in both films, she examines herself in the mirror in a moment of honest vulnerability, filmed to give the audience the perspective of being the mirror’s reflection. A voice over reveals Jasmine’s unconventional and thoroughly global path that led her to be the CEO of her own China-based business.
Casting and Production – Jenny Friedberg
Editor – Emily Spiegelman
Music Composition - Beata Moon
Styling – Michelle Cameron
Hair – Didier Malige
Makeup – Jeanine Lobell
Stedicam – Yousheng Tang
Motion Graphics - Sarah Mackinney
Color – Jamie O’Bradovich at Company 3
© TRACY DOYLE 2021