Directors – VINCENT FICHARD & PHILIP BONE
Savoir-Faire Concept, chanel.com & Social copy — Tracy Doyle
Cinematographer — Julien Andreetti
Although the restrictions of the pandemic prohibited travel to Paris, I was given the opportunity to continue my relationship with Chanel Haute Joaillerie and contribute to the program created to celebrate one hundred years of the N°5 fragrance.
To evolve the savoir-faire concept—a consistent element of the high jewelry storytelling—we isolated the flowers of the N°5 composition—May rose, ylang-ylang, jasmine—on black to create a link with the flower iconography found in some of the jewelry, and to celebrate the origin of the fragrance born in the fields of Grasse.
The 55.55-carat diamond—cut to specificity for the hallmark piece of the collection—was filmed to reveal the fire and depth of this rare and remarkable gemstone. Like the golden juice of the N°5 fragrance, topazes sparkle with this same visual treatment.
© TRACY DOYLE 2021