Early on in my career, I developed the craft of luxury and fashion advertising through positions at Baron & Baron and Lloyd&Co., where I focused on fashion, fragrance, and beauty campaigns for brands including Bottega Veneta, Estée Lauder, NARS, Armani Beauty, and Alexander Wang.
Although my primary area of focus is in the luxury and fashion space, I’ve created campaigns for Tony Award-winning Broadway productions and the Brooklyn Academy of Music (BAM). I also held the first-ever position of Creative Director for Luxury and Fashion within The New York Times’ T Brand Studio, developing a unique approach to digital-first, video-first luxury storytelling. In addition to providing visual art direction and conceptualization, I write and direct much of my own motion content and provide extensive copywriting services that range from scriptwriting, advertising taglines, and social and online copy.
Before stepping into the field of advertising, I was hired as photo editor for Time Warner’s revamping of the iconic LIFE magazine. Following that role, I acted as the Director of Photography during the resurgence of Interview Magazine, led by Fabien Baron and Glenn O’Brien. One of my earliest positions in New York City was leading the photography team at Time Out New York.
I have held teaching positions at New York’s School of Visual Arts and Parsons New School, and have written numerous pieces for LVMH’s content platform, NOWNESS. I have reviewed photography for interviewmagazine.com and for McLean’s, Canada’s news magazine where I also held a photo editing position early in my career. I have served as a frequent judge and participant on numerous competitions and panels.
© TRACY DOYLE 2020