Featuring – Alma Jadorowsky & Jarrod Scott
Director – Tracy Doyle
Photography – Kate Jackling
Cinematography – Brendan Stumpf
Set Design – Pierre Glanddier
Le Paris Russe de Chanel reflects and captures the unique approach which I have developed with the CHANEL team, a storytelling experience conveyed by focusing on the lush and unique narratives of CHANEL haute joaillerie. This collection was inspired by the specific period of time in French history when Russian immigrants fled to Paris, weaving themselves into the city’s beloved fabric, and as a result, becoming immersed in all areas of Gabrielle Chanel’s life.
As the films reach to recount a moment of communion with the Russians, as described by Coco’s niece, the narrative takes place in the span of one evening — from the arrival of the guests to the remainder of one lover at the end of the night’s celebration when everyone else has departed and returned home. As with all CHANEL collaborations, I conducted the historical research to create the narrative structure, deciding upon four chapters: The Friendships, The Maison, The Muses, The Lovers.
I wrote all the copy for the digital experience as well as the social copy for Chanel’s 40 million followers. I conceived and visualized the still imagery and films while also directing the latter — all of which were shot at Gabrielle Chanel’s private apartment on Rue Cambon, Paris.
Hair – Sebastien Richard
Makeup – Christine Corbel
Manicure – Severine Loréal
Production – Cinq Étoiles
© TRACY DOYLE 2020