Narrator – Anna Baryshnikov
Featuring – Hannah Ferguson & Leila Yavari
Creative Movement Director – Stephen Galloway
Cinematography – Brendan Stumpf
Styling – Alex Jordan Harrington
Set Design – Dorothée Baussan
When embarking on this collaboration, MaxMara had only two requests: create a film that is both humorous and intellectual, and secondly, highlight the brand DNA: coats. With this direction in mind, I scripted and evoked the familiar fairy tale genre, narrated by Anna Baryshnikov throughout the film — a satirical take on the fashion industry simply entitled, A Coat Tale. The film lived as a post on The New York Times website and was used by MaxMara on both their own website and social channels.
© TRACY DOYLE 2020