CHANEL

Haute Joaillerie Heritage Collections

Photography – Kate Jackling

Cinematography – Brendan Stumpf

Set Design – Pierre Glanddier

For the first time ever, high jewelry joins haute couture, fashion, beauty, and watches in a permanent home on chanel.com.

1 KJ_Commercial-kj_55957_cec62241b831cd6413971f380329a043

Leading creative for CHANEL high jewelry

I led creative for the first permanent home for high jewelry on CHANEL’s website, which joined haute couture, fashion, beauty, and watches on chanel.com. I conceptualized the narrative structure and visual approach, art directing all of the photography and films. Additionally, I collaborated with the CHANEL team to develop the online experience.

4 KJ_Commercial-kj_46909_cec62241b831cd6413971f380329a043
5 KJ_Commercial-kj_90081_cec62241b831cd6413971f380329a043
2 SECTION still

Transported to the heart of CHANEL high jewelry

It was my creative intention to transport the viewer to CHANEL’s high jewelry boutique in Paris on the Place Vendôme. Rather than create in-store photography, I used the brand’s key decorative elements — the omnipresent tweed, the mirrors and fireplaces, the quartz and rock crystal — to define the set. One of my references was a reflection of me peering into the window staring at the diamonds, which we recreated to become part of the permanent portfolio.

6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
2 KJ_CHANEL_CAMELIA_NECKLACE-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4
6 KJ_CHANEL_LION_NECKLACE_COMMANDING-R4

Hair – Sebastien Richard

Makeup – Christine Corbel

Manicure – Severine Loréal

Model – Suzie Bird

© TRACY DOYLE 2020