CHANEL

1 Camélia —
5 Allures

Featuring – Alice Renavand

Director – Tracy Doyle

Cinematography – Brendan Stumpf

Set Design – Pierre Glanddier

The iconic camellia flower is fashioned in five varying motifs, with transformable elements that give the wearer the freedom to choose — the ethos of Mademoiselle, personified.

In 1932, Gabrielle Chanel created her first and only high jewelry collection. It was a remarkable feat of craftsmanship for its time; many of the designs were created to be transformable, allowing the woman the ability to choose how to wear the piece. In 2018, Patrice Leguéreau, the designer of CHANEL haute joaillerie, revisited the idea of transformable jewelry, this time focusing on the iconic camellia flower in five varying motifs.

Conveying jewelry metamorphosis through motion

Upon its completion, flowers detached from necklaces to become brooches; petals could be removed from cocktail rings to make them suitable for daywear; long sautoir necklaces could be refashioned as chokers. To visually represent the concept of transformability, we commissioned Alice Renavand, a Prima Ballerina with the Paris Opera, to convey this metamorphosis through motion. Given that the set needed to be minimal and allow for movement, I took inspiration from Martha Graham’s collaboration with Isamu Noguchi.

Act 1

 Crystal Illusion

Act 2

Rouge Incandescent

Act 3

Contraste Blanc

Act 4

Rouge Tentation

Styling – Belén Casadevall

Hair – Sebastien Richard

Makeup – Christine Corbel

Manicure – Severine Loréal