Diamonds & Alchemy

Cinematography – Brendan Stumpf

Set Design – Amy Henry

The feather — a core element of Gabrielle Chanel’s iconic 1932 high jewelry collection — is fused with a centuries-old process by a famed Japanese lacquer master to create a high jewelry collection.

While at The New York Times, CHANEL commissioned me to lead their largest-ever branded content program, which highlighted the creative process and exquisite craftsmanship of the high jewelry atelier. This was my first experience working with CHANEL, and my goal was simple: showcase CHANEL as a house of creation and develop a style of communication for the haute joaillerie studio through an image and text-based storytelling experience.